DOLCE & GABBANA FOR SPRING/SUMMER 2017

DOLCE & GABBANA

The Spring/Summer RTW show of Dolce & Gabbana was held in Milan in early September.It was an opportunity to experience the exuberance of Italy as the pair brought it to the catwalk.

The reason I bring this to you today is a need for some tropical delight in this wintery world. Also the fact that Dolce & Gabbana launched their spring /summer ad campaign January 5th.The Iatlian fashion house launched its campaign on Instagram and Facebook.dolce & gabbana

Most noteworthy is how the Italian Fashion house has started an exciting rebranding .There show in September had a new vibe with its invited guests including the new world brat pack of celebrity offspring ,social media stars, models, actresses and musicians. In a very clear attempt to bring on board a younger cooler customer.

Take my word the Italian power house of Domenico Dolce and Stefano Gabbana still salute over the top glamour. The house has successfuly combined their traditional glamour with more casual street wear inspired looks. Therefore they catch the eye of the new social media savy youngsters without alienating the house's core customers.

DOLCE & GABBANA EMBRACE NEW MEDIA

Stefano Gabbana is the social media mogul in this partnership. While Domenico Dolce is the hands on couturier. Together these two have changed the Italian Fashion landscape by being champions of the new media. Therefore by putting online influencers and fashion bloggers in the front row they have changed decades of Italian fashion coverage. With the proliferation of the cell phone camera Italian fashion and life has opened up and can be shared , liked and poured over by all.

This spring collection and media campaign celebrates the southern Italian heritage of Dolce. They flew in street performers from Naples, who in their own clothes danced the runway with a fusion of hip hop and the Neapolitan tarantella.dolce & gabanna

While they saluted the millennials with this effervescence ,this was still a traditional runway show. Once the dancers cleared the catwalk we were treated to the models. To me this collection is the best of D & G. It celebrates Italy in all it's glory.

. The biggest statement of this show was its ability to relate to the new influencers in the front row .An audience of instagram and snapchat stars who like no others wield a combination of cell phone cameras and attitude.Dolce & Gabbana's Spring/Summer 2017 Tropico Italiano show featured holiday inspired designs from Naples and the Italian design duo's native Sicily with signature floral prints encapsulating the Italian fashion houses's feminine aesthetic.

DOLCE & GABBANA SPRING 2017 COLLECTION

Multi print maxi dress
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Vermillion red rose print swimsuit
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Mambo print peasant dress
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'Sicily' Mambo print tote
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Pink satin ruched midi dress
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Black and white polka-dot midi dress
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lace strapless dress
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Elegant transparent black tote
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Pretty rose print pumps
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Off-shoulder polka-dot dress
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Ruffled lace blouse
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Embroidered sequin dress
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DOLCE AND GABBANA

DOLCE & GABBANA SPRING/SUMMER 2017

Well my dears let it be known I love all things Italian. I love this collection by D&G . To me it celebrates southern Italy . I could just see the lovely Sophia Loren walking through a Naples street scene. Ciao for now Jandrew

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