THE SPOTLIGHT IS ON THE BOLD NEW BURBERRY

BURBERRY THE "VERY" BRITISH BRAND

Burberry is a quintessential British brand . When I think of Burberry I think of all those very British country pursuits. In fact early inspiration was drawn from the styles synonymous with English rural activities - hunting, shooting, fishing. Therefore darlings it's scones and tea, and cricket, and the Ascot ,and all things British.

BURBERRY'S DESIGN AND BRAND

Christopher Bailey hasn’t left Burberry yet. That will happen,  in December 2018. Certainly a move on from the company he has spectacularly transformed into a powerhouse. Moreover Bailey changed the brand over the first 17 years of the 21st century. Still only 46 years old, he’s acted as a game-changing pioneer in the time of the globalization of fashion. Certainly a revolutionary titan of industry who leapt to the forefront by harnessing every technical innovation that has hit the world in the digital age. Under his watch, a company formerly known as little more than an unexciting British producer of raincoats and checked scarves has exploded into the vast empire it is today.

BURBERRY NOW, AND IN THE FUTURE

Therefore Burberry today offers a unique point of view on heritage. Still they continue to celebrate the contradictions of a truly British identity. Similarly looking back to their archives and rich British traditions and examining them from a new perspective. A sense of the past reinvented with the spirit of now. Heritage yet modern, classic, yet unclassic.
Furthermore the future looks exciting and bright at this notable brand. Burberry is collaborating with punk-fashion icon Vivienne Westwood.  Surprisingly the British megabrand’s chief creative officer Riccardo Tisci revealed on his personal Instagram on Friday.

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SPRING 2018 READY- TO- WEAR

Darling's I'm  Canadian , however both of my parents are immigrants from England . Therefore this gives me a different perspective. While I have spent a lot of time in England I have an outsiders point of view. In fact this is exactly why I love this collection.

With its youthful, punk flair, the collection was a departure for the usually luxed-up Burberry .Moreover we saw worn-in graffiti-ed trenches, neat tartan trousers and riding coats. Similarly little skirts made from re-purposed military jackets.

That traditional Burberry check  made a comeback . In fact it appeared on oversize bags, the turned-up cuffs of long gabardine coats and baseball caps.

Knits  came in a riot of bright layers while fuzzy shearlings and plastic raincoats. Also long sheer skirts were dipped in delightfully artificial shades of mint, aqua and Pepto-Bismol pink. Furthermore I loved the lace dresses.

 

 

THIS IS NOT THE QUEEN'S BURBERRY

When looking for a classic trench this is still the brand to go to. However times have changed and a label can be more than one thing at a time.

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Burberry

 Round-neck embroidered-tulle dress
$1,527
 This floral-embroidered tulle dress is a meticulously crafted piece in a distinctive shade of spearmint-green that hints at an antique quality. It's made in Italy to couture-like standards for the SS18 runway collection.

 

 

 

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Burberry Scribble Check Print Silk Skirt
$425 
A calf-grazing gathered silk skirt subverted with a defaced check print. Here this skirt shows the new bold interpretation of the classic look.

 

 

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 Coated-tartan Wool Trench Coat - Red
$1,617 
This season the house is all about 'the clash'. While layering yours over a pared-back dress may be the safe bet, I suggest pushing it with an equally bold print.

 

 

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Doodle-Print Cotton Trench Coat
$1,197
When looking to have a play on a classic design this great trench will meet the mark . Here we can see a fun interpretation of  the  classic trench with a doodle print.

 

 

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Burberry - Crocheted Lace Mini Dress - Orange
$2,390
Here I'm showing the luxury of this brand.  This silk-lined dress is a beautiful example - it's made from floral crocheted lace in a retro orange and purple colorway, but metallic ribbed trims keep it feeling current. Wear yours with sneakers.

 

 

 

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Burberry

Graffiti print leggings
$420
With a 150-year heritage, Burberry is celebrated for a traditional approach to design and manufacture infused with a modern vision. These cool graffiti print leggings  feature a comfortable elasticated waistband, a fitted silhouette and foot straps

 

 

 

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Burberry Graffiti Print Vintage Check Halterneck Swimsuit
$390
Here we see the modern edge of this classic brand. Moreover this graffiti swim suit plays with a fabulous contradiction of the past and present. Where's the brand going ? I can't wait to see Vivienne Westwood this fall.

 

 

 

 

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burberry Point-collar frosted coat
$420
 SS18 runway show included this turquoise-blue frosted rubberised fabric coat. Certainly inspired by a melding of the company's heritage styles with the independent spirit.

 

 

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Burberry Chantilly Silk Lace Crepe Marocain Dress
$345.96
Romantic dress with delicate lace details.

 

 

 

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Burberry Scribble Check silk maxi dressburberry
$464 
This season, Burberry updates its iconic heritage check for a diaphanous dress with a scribble motif on a green and yellow palette. 

 

 

 

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Checked cotton pants.Burberry celebrates its iconic archival print by merging it with athleisure-inspired design.
$490

 

 

 

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Burberry - Reversible Tartan Wool-blend Poncho - Red
$599 WAS  $1,995  burberry

Christopher Bailey has the ability to make even the most seemingly hard to pull off clothes feel so wearable. Part of the instantly shoppable runway collection, this enveloping poncho has been expertly made in Italy from a thick tartan wool-blend. Wear it on the forest-green reverse for a subtler look.

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Burberry Translucent Plastic Skirt
$398 WAS $995

BURBERRY ; SHOES, BAGS, AND ACCESSORIES

When looking at certain brands you can see the labels strong area's. In this case the brand is known not only for their trench coats , but also for their great accessories . Therefore you don't have to have the trench but maybe the brands iconic plaid on scarves,bags or boots. While being an eclectic label Burberry is all about it's branding. Since it's beginning in 1856, its distinctive check pattern has become one the worlds most widely copied trademarks.

 

HATS

BAGS

FOOTWEAR

BURBERRY BOTH CLASSIC AND MODERN

When shopping for the most classic trench , most turn to this heritage brand. However they are more than just a raincoat company. Since the appointment of Christopher Bailey in 2001 , the expansion of this luxury brand has been exciting . Now the label faces new and more exciting times with Riccardo Tisci at the creative helm. I can't wait to see the collaboration with Vivienne Westwood the Queen of Punk with one of the Queen's favorite brands. Queen Elizabeth II granted Burberry a Royal Warrant as a Weatherproofer in 1955. Vivienne Westwood once dressed the Sex Pistols in tee shirts with Queen's image with safety-pins going through the Queen's lip.

The times have changed. I love the changes at Burberry , this classic brand becoming more relevant to the tastes of today. Therefore have a look at my selections , and learn some fashion history. Shop these great pieces , many that are on sale . In conclusion darlings , leave me some comments and sign-up for my newsletter.

CIAO FOR NOW JANDREW

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